MARKETING

Marketing is a very important piece in making a store a success, and we are here to help you in many different ways. We offer comprehensive marketing training as well as ongoing marketing support to all franchisees.

Marketing is made up of many areas including electronic media, print media, social media, digital media and local store marketing. During your training, we will cover all of these areas in-depth as well as marketing budgets and how to best allocate them. The following is a brief breakdown of the different areas of marketing:

Electronic Media

This includes TV, cable, radio, Pandora, Hulu and others. We have a recommended media buyer that will help to get you up and running as well as plan long-term goals.

Print Media

We know the ins and outs of different forms of print media and how to best utilize them in our stores. We also create many items in-house for store and work with proven vendors that make getting your print materials easy.

Social Media

This is an ever-changing area and we offer a lot of support to franchisees. This includes assistance in setting up your social media, training, providing content as well as ongoing updates to be sure you stay current.

Digital Media

This includes devicepitstop.com, a comprehensive, mobile-responsive website that presents customers with easily accessible information about the brand as well as individual stores. It’s a place to learn about Device Pitstop’s unique buy, sell, trade and repair concept and, ultimately, draw customers to your store. NTY Franchise Company works with a top search engine optimization (SEO)/digital company that helps to support the main brand website as well as provides a great option for you to promote your local store website with SEO.

In this video, our VP of Franchising talks about working with vendors that know the Device Pitstop business:

 

 

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